#C40038 Hex Color
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Not a soft brick or muted terracotta, this red runs hot toward crimson with a raspberry undertone. #c40038 is fully saturated and dark enough to hold its own, which makes it a strong accent color for calls to action, sale badges, and sports branding. It looks richer against deep navy than against black. White text passes AA on top at about 6.2:1 contrast.
Questions about #c40038
What is #c40038 in RGB, HSL and CMYK?
In RGB, #c40038 is rgb(196, 0, 56), in HSL hsl(343, 100%, 38%) and in CMYK 0%, 100%, 71%, 23%.
What colors pair well with #c40038?
Deep navy and cool charcoal both make this red read richer, while warm oranges and yellows turn it muddy. Use it as the 10 percent accent against mostly neutral layouts.
Is #c40038 readable on white or black?
#c40038 has a 6.16:1 contrast ratio on white and 3.40:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.