#BF4039 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Warm and saturated, #bf4039 is a strong brick red with terracotta undertones and grounded depth. The hex code #bf4039 works best as a supporting tone or focused accent for calls to action, food branding, and autumn palettes. Pair it with charcoal or muted sage for contrast. White text provides about 5.2:1 contrast, suitable for small body text.
Questions about #bf4039
What is #bf4039 in RGB, HSL and CMYK?
In RGB, #bf4039 is rgb(191, 64, 57), in HSL hsl(3, 54%, 49%) and in CMYK 0%, 66%, 70%, 25%.
What colors pair well with #bf4039?
Is #bf4039 warm or cool?
#bf4039 reads as a warm red because its red base is softened by earthy terracotta undertones rather than blue or violet. Its saturation keeps it energetic, while its muted depth makes it feel more grounded than a bright primary red.
Is #bf4039 readable on white or black?
#bf4039 has a 5.23:1 contrast ratio on white and 4.00:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.