#BDA698 Hex Color
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This dusty, muted terracotta sits between brown and orange. It functions best as a neutral background rather than a vivid accent. For designers, the hex code #bda698 offers excellent readability for small black text because of its high 9.1:1 contrast ratio. It pairs effectively with deep charcoals to create a sophisticated, earthy balance in UI layouts.
Questions about #bda698
What is #bda698 in RGB, HSL and CMYK?
In RGB, #bda698 is rgb(189, 166, 152), in HSL hsl(23, 22%, 67%) and in CMYK 0%, 12%, 20%, 26%.
Does #bda698 work well for body text?
Yes, #bda698 offers a high 9.1:1 contrast ratio against black, making it an excellent choice for maintaining readability while softening the harshness of a standard black on white layout. It provides a more approachable, organic aesthetic for long-form reading.
What colors pair best with #bda698?
This shade shines when paired with charcoal or deep espresso tones to create a balanced, professional contrast. Using it alongside soft cream or off-white neutrals keeps the palette airy while maintaining that signature warm, grounded terracotta feeling.
Is #bda698 readable on white or black?
#bda698 has a 2.31:1 contrast ratio on white and 9.07:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.