#BD5B48 Hex Color
Warm terracotta with grounded energy
Warm and mellow, #bd5b48 is a muted reddish terracotta with a brown undertone. Its moderate lightness brings grounded energy to rustic branding, autumn palettes, food packaging, and warm accents. Use it as a supporting tone or bold accent rather than a full-page background. Black text reaches about 4.8:1 contrast, enough for WCAG AA body text.
Questions about #bd5b48
What is #bd5b48 in RGB, HSL and CMYK?
In RGB, #bd5b48 is rgb(189, 91, 72), in HSL hsl(10, 47%, 51%) and in CMYK 0%, 52%, 62%, 26%.
What colors pair well with #bd5b48?
Muted neutrals and deep blue-green tones pair well with #bd5b48, giving its warm terracotta base cleaner contrast without making the palette feel harsh. Cream can soften the combination, while navy adds structure for branding, packaging, and editorial layouts.
Is #bd5b48 readable on white or black?
#bd5b48 has a 4.41:1 contrast ratio on white and 4.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.