#BD5038 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Reach for #bd5038 when a design needs warmth without shouting. This brick red is fairly saturated but mellow, with earthy terracotta undertones that suit rustic branding and autumn palettes. White text clears WCAG AA on it at roughly 4.8:1, so it handles small body copy. It works best as a supporting tone next to deep teal or cream, and it can read flat across large backgrounds.
Questions about #bd5038
What is #bd5038 in RGB, HSL and CMYK?
In RGB, #bd5038 is rgb(189, 80, 56), in HSL hsl(11, 54%, 48%) and in CMYK 0%, 58%, 70%, 26%.
What colors pair well with #bd5038?
Deep teal and cream flatter #bd5038 best, cooling its warm terracotta undertones. Navy works too when you want a richer, more traditional palette.
Is #bd5038 readable on white or black?
#bd5038 has a 4.80:1 contrast ratio on white and 4.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.