#BD4646 Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #bd4646 graphic
#bd4646 is a warm, saturated red with earthy brown undertones, giving it a brick and terracotta character. Its strong mid-range brightness brings energy and urgency to calls to action, sports branding, and rustic palettes. Use it as a focused accent rather than a full-page background. The #bd4646 hex code supports clear white text at about a 5.1:1 contrast ratio.

Questions about #bd4646

What is #bd4646 in RGB, HSL and CMYK?
In RGB, #bd4646 is rgb(189, 70, 70), in HSL hsl(0, 47%, 51%) and in CMYK 0%, 63%, 63%, 26%.
What colors pair well with #bd4646?
For balanced palettes, #bd4646 pairs well with cream, charcoal, muted sage, and blue-green accents, while warm neutrals soften its intensity and cool complements create stronger contrast in logos, buttons, editorial layouts, and rustic-inspired designs.
Is #bd4646 readable on white or black?
#bd4646 has a 5.08:1 contrast ratio on white and 4.12:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.