#BD4127 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#bd4127 is a saturated, warm red with earthy terracotta undertones. Its strong, slightly muted finish brings energy and grounded warmth to branding, calls to action, food packaging, and autumn designs. Use this hex code as a small accent against cream, charcoal, or deep navy. White text remains readable, with about 5.3:1 contrast.
Questions about #bd4127
What is #bd4127 in RGB, HSL and CMYK?
In RGB, #bd4127 is rgb(189, 65, 39), in HSL hsl(10, 66%, 45%) and in CMYK 0%, 66%, 79%, 26%.
What colors pair well with #bd4127?
Is #bd4127 a warm or cool color?
#bd4127 reads as a warm red because its red base is softened by earthy, terracotta undertones. That warmth can suggest energy, confidence, and approachability, making the shade useful for autumn themes, food-related design, and high-impact accents.
Is #bd4127 readable on white or black?
#bd4127 has a 5.31:1 contrast ratio on white and 3.94:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.