#BD2721 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
The hex code #bd2721 is a strong, warm red with high saturation and medium-dark lightness, giving layouts immediate energy and urgency. Slightly earthy undertones keep it from feeling neon, while its bold presence suits calls to action, sports branding, food packaging, and alerts. Use it as a focused accent with charcoal or cream; white text meets WCAG AA body-text contrast.
Questions about #bd2721
What is #bd2721 in RGB, HSL and CMYK?
In RGB, #bd2721 is rgb(189, 39, 33), in HSL hsl(2, 70%, 44%) and in CMYK 0%, 79%, 83%, 26%.
Which colors pair well with #bd2721?
Is #bd2721 readable on white or black?
#bd2721 has a 6.04:1 contrast ratio on white and 3.47:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.