#BC4237 Hex Color

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Hex color #bc4237 graphic
#bc4237 is a warm brick red with clear terracotta undertones. The saturation is fairly high but the darkness keeps it grounded, so it reads earthy rather than loud. It shines as an accent or call-to-action color, where white text holds a solid 5.3:1 contrast ratio behind it. Pair it with cream or deep navy for balance. At full-bleed background sizes it can feel heavy, so treat #bc4237 as a supporting tone more than a base.

Questions about #bc4237

What is #bc4237 in RGB, HSL and CMYK?
In RGB, #bc4237 is rgb(188, 66, 55), in HSL hsl(5, 55%, 48%) and in CMYK 0%, 65%, 71%, 26%.
What colors pair well with #bc4237?
Cream, warm beige, and deep navy all flatter #bc4237 without competing with it. For a bolder take, try olive or burnt orange, which lean into its rustic, terracotta side.
Is #bc4237 a warm or cool red?
It reads warm. The color sits close to terracotta, with earthy undertones that keep it from feeling as sharp or aggressive as a true bright red.
Is #bc4237 readable on white or black?
#bc4237 has a 5.28:1 contrast ratio on white and 3.97:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.