#BC251E Hex Color
Saturated warmth with urgent energy

#bc251e is a saturated, warm red with a strong, slightly earthy undertone. Its high intensity brings urgency and passion to calls to action, sports branding, food packaging, and sale graphics. Use it as a small accent against charcoal or cream rather than a full-page background. White text reads clearly, meeting WCAG AA body-text contrast. The hex code is #bc251e.
Questions about #bc251e
What is #bc251e in RGB, HSL and CMYK?
In RGB, #bc251e is rgb(188, 37, 30), in HSL hsl(3, 72%, 43%) and in CMYK 0%, 80%, 84%, 26%.
Is #bc251e a warm or cool red?
#bc251e reads as a warm, high-energy red because its saturated red base and slightly earthy undertone feel stronger and less blue than cooler reds, making it well suited to urgent accents, calls to action, sports graphics, food packaging, and sale messaging.
What colors pair well with #bc251e?
Is #bc251e readable on white or black?
#bc251e has a 6.13:1 contrast ratio on white and 3.42:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.