#BA7454 Hex Color
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Warm and mellow, #ba7454 is an unsaturated orange with dusty red-brown undertones. Its moderate lightness gives it an approachable feel, connecting optimism and adventure with a grounded creative edge. The hex code #ba7454 suits food packaging, autumn campaigns, and youth-focused branding. Use it as a supporting tone beside cream or navy, since large fields can feel muddy. Black text reaches about 5.7:1 contrast here, meeting WCAG AA for body text.
Questions about #ba7454
What is #ba7454 in RGB, HSL and CMYK?
In RGB, #ba7454 is rgb(186, 116, 84), in HSL hsl(19, 43%, 53%) and in CMYK 0%, 38%, 55%, 27%.
What colors pair well with #ba7454?
#ba7454 pairs well with cream, navy, and charcoal, which sharpen its dusty warmth without making the palette feel overly rustic. Use cream for a softer presentation and navy when the design needs stronger contrast and structure.
Is #ba7454 readable on white or black?
#ba7454 has a 3.67:1 contrast ratio on white and 5.71:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.