#BA72E8 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Reach for #ba72e8 when a call to action or highlight needs to shout. This bright, saturated purple leans cool, with a bold energy that suits gaming, confectionery, and creative branding. It works best as an accent or supporting tone rather than a full background. Black text reads clearly on top at about 6.7:1 contrast, so it holds up behind small body text. The hex code #ba72e8 pairs well with deep charcoal.
Questions about #ba72e8
What is #ba72e8 in RGB, HSL and CMYK?
In RGB, #ba72e8 is rgb(186, 114, 232), in HSL hsl(277, 72%, 68%) and in CMYK 20%, 51%, 0%, 9%.
What colors pair well with #ba72e8?
Deep charcoal and near-black tones give #ba72e8 a bold, graphic frame. For a less obvious mix, try a dark teal or mustard yellow, both keep its brightness from washing out against white.
Can white text sit on #ba72e8?
Black text is the safer choice, with about 6.7:1 contrast, which passes WCAG AA for small body text. White text only reaches roughly 3.2:1, so keep it large or skip it.
Is #ba72e8 readable on white or black?
#ba72e8 has a 3.15:1 contrast ratio on white and 6.65:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.