#BA495A Hex Color

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Hex color #ba495a graphic
This brick red is saturated and warm, bringing a rustic energy to designs. Because it feels grounded yet bold, use #ba495a as a 10% accent color rather than a large background field to avoid overwhelming the viewer. It pairs well with muted creams or dark charcoals. The hex code for this terracotta tone is #ba495a, which maintains readable contrast with white text.

Questions about #ba495a

What is #ba495a in RGB, HSL and CMYK?
In RGB, #ba495a is rgb(186, 73, 90), in HSL hsl(351, 45%, 51%) and in CMYK 0%, 61%, 52%, 27%.
How should I effectively use #ba495a in a design layout?
#ba495a functions best as a high-impact accent color rather than a primary background shade. Use it for small elements like buttons, call-to-action highlights, or thin borders to prevent it from overwhelming your composition while maintaining a grounded, rustic aesthetic.
Which neutral colors create a balanced palette with #ba495a?
This brick red pairs naturally with soft, desaturated neutrals like cream or charcoal. These pairings keep the interface clean and readable, allowing the warmth of #ba495a to stand out without causing visual fatigue or clashing with other bold tones.
Is #ba495a readable on white or black?
#ba495a has a 5.01:1 contrast ratio on white and 4.18:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.