#BA4934 Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #ba4934 graphic
This brick red sits between terracotta and a bold, saturated crimson. It brings warmth and intensity to designs, making it a high-impact choice for accents or calls to action. White text remains legible against this shade, maintaining a 5.1:1 contrast ratio. Because it is so intense, use it sparingly rather than as a dominant background. The hex code for this color is #ba4934.

Questions about #ba4934

What is #ba4934 in RGB, HSL and CMYK?
In RGB, #ba4934 is rgb(186, 73, 52), in HSL hsl(9, 56%, 47%) and in CMYK 0%, 61%, 72%, 27%.
How should I use #ba4934 in a user interface?
Use #ba4934 strictly for high-impact accents like buttons or error states rather than large backgrounds. Its intensity dominates spaces, so balancing it with neutral charcoal or soft whites ensures the design remains readable and effective for users.
What colors pair well with the brick red of #ba4934?
This red works exceptionally well with natural, earthy tones like sage green or cream. These pairings temper the intensity of the red, creating a balanced and professional palette suitable for branding or modern interior design projects.
Is #ba4934 readable on white or black?
#ba4934 has a 5.13:1 contrast ratio on white and 4.09:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.