#B9938D Hex Color
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The hex code #b9938d is an ashy, dusty red with muted rosy and warm gray undertones. Its low saturation softens red’s urgency, giving layouts a grounded, intimate feel suited to romance, food, and lifestyle branding. Use it as a supporting tone beside charcoal or cream; black text reads clearly at about a 7.6:1 contrast ratio.
Questions about #b9938d
What is #b9938d in RGB, HSL and CMYK?
In RGB, #b9938d is rgb(185, 147, 141), in HSL hsl(8, 24%, 64%) and in CMYK 0%, 21%, 24%, 27%.
What colors pair well with #b9938d in a palette?
Where is #b9938d most useful in design?
#b9938d works well as a supporting color in romance, food, lifestyle, and editorial branding, especially across packaging, cards, and large accent areas. Its muted lightness can look muddy in dense small details, so use darker text and sharper neighboring colors for definition.
Is #b9938d readable on white or black?
#b9938d has a 2.75:1 contrast ratio on white and 7.62:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.