#B78C7B Hex Color
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#b78c7b is a dusty, ashy orange with low saturation and a warm, mellow finish. Its softened character suggests optimism and creativity without the intensity of brighter oranges, making it useful for autumn branding, food packaging, youth campaigns, and construction safety accents. Use it as a supporting tone with deep navy; black text reads clearly over it. The hex code is #b78c7b.
Questions about #b78c7b
What is #b78c7b in RGB, HSL and CMYK?
In RGB, #b78c7b is rgb(183, 140, 123), in HSL hsl(17, 29%, 60%) and in CMYK 0%, 23%, 33%, 28%.
What colors pair well with #b78c7b?
Deep navy provides a grounded contrast with #b78c7b, while cream, charcoal, and muted sage support its warm, dusty character without making the palette feel harsh in branding, packaging, or editorial layouts.
Is #b78c7b warm or cool?
#b78c7b reads as a warm color because its muted orange base carries earthy red and brown undertones, giving it a softened warmth that feels approachable and grounded rather than fiery or neon.
Is #b78c7b readable on white or black?
#b78c7b has a 2.97:1 contrast ratio on white and 7.05:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.