#B78237 Hex Color
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#b78237 is a warm, mellow orange with muted golden-brown undertones and restrained saturation. Its medium-dark lightness suggests optimism and adventure without the sharp energy of brighter oranges. Use the hex code as a supporting tone in food, beverage, autumn, or youth-focused branding, and pair it with navy for grounded contrast. Black text reaches about 6.3:1 contrast here, suitable for WCAG AA body text.
Questions about #b78237
What is #b78237 in RGB, HSL and CMYK?
In RGB, #b78237 is rgb(183, 130, 55), in HSL hsl(35, 54%, 47%) and in CMYK 0%, 29%, 70%, 28%.
What colors pair well with #b78237?
Where does #b78237 work best in a palette?
Use #b78237 as a supporting tone or small accent when you want warmth without the visual force of bright orange, especially beside darker neutrals or light cream surfaces in brand systems, packaging, and seasonal campaigns. As a full background, its medium-dark value can feel heavy, so reserve it for panels or controlled accents.
Is #b78237 readable on white or black?
#b78237 has a 3.35:1 contrast ratio on white and 6.26:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.