#B77390 Hex Color
Soft mauve with quiet warmth

The hex code #b77390 describes a muted, matte pink with warm mauve undertones and restrained saturation. Its mellow character suggests tenderness, subtlety, and understated romance, making it useful for cosmetics, fashion, floral branding, and supporting UI elements. Use it as a secondary tone rather than a dominant base; black text remains readable at about 5.9:1 contrast.
Questions about #b77390
What is #b77390 in RGB, HSL and CMYK?
In RGB, #b77390 is rgb(183, 115, 144), in HSL hsl(334, 32%, 58%) and in CMYK 0%, 37%, 21%, 28%.
What colors pair well with #b77390?
#b77390 pairs well with warm neutrals, cream, and muted greens, with charcoal to add stronger definition while cream keeps the palette soft and the supporting colors balance its rosy warmth.
What mood does #b77390 create?
#b77390 creates a tender, understated mood through its muted pink base and warm mauve undertones, making it a good fit for cosmetics, fashion, floral branding, and secondary interface elements rather than large, dominant surfaces.
Is #b77390 readable on white or black?
#b77390 has a 3.57:1 contrast ratio on white and 5.86:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.