#B73558 Hex Color

Loud, lush red that pulls the eye

Hex color #b73558 graphic
Reach for this red when a sale banner or call-to-action button needs to shout. This strong, warm raspberry red carries energy without tipping into neon. Use #b73558 as a small accent or highlight rather than a full background, since it can feel heavy across large areas. White text sits comfortably on top at about 5.7:1 contrast, which clears WCAG AA for body text. The hex code #b73558 also flatters deep navy in two-color palettes.

Questions about #b73558

What is #b73558 in RGB, HSL and CMYK?
In RGB, #b73558 is rgb(183, 53, 88), in HSL hsl(344, 55%, 46%) and in CMYK 0%, 71%, 52%, 28%.
What colors pair well with #b73558?
Deep navy and charcoal make this red read richer, while warm cream softens its intensity. Try navy backgrounds with #b73558 accents, or the reverse for bold buttons and sale tags.
Is #b73558 readable on white or black?
#b73558 has a 5.73:1 contrast ratio on white and 3.66:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.