#B7172E Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #b7172e graphic
This bold red demands immediate attention. #b7172e is an intense shade that works best as a primary call-to-action button or a small accent to break up neutral layouts. Because it maintains a strong 6.6:1 contrast ratio against white text, it remains legible even at smaller font sizes. Designers should use this hex code sparingly, as its intensity can quickly overwhelm a complete interface.

Questions about #b7172e

What is #b7172e in RGB, HSL and CMYK?
In RGB, #b7172e is rgb(183, 23, 46), in HSL hsl(351, 78%, 40%) and in CMYK 0%, 87%, 75%, 28%.
Where should I use #b7172e in a layout?
#b7172e works best as a surgical accent for primary call-to-action buttons or essential warning indicators. Because this red is incredibly dominant, applying it to large backgrounds will quickly overwhelm the viewer, whereas using it sparingly maintains visual impact.
What colors pair well with #b7172e?
Pair #b7172e with neutral tones like charcoal or soft whites to anchor its intensity. To create a more sophisticated palette, consider balancing this saturated red with a desaturated slate or deep navy to provide necessary visual relief.
Is #b7172e readable on white or black?
#b7172e has a 6.61:1 contrast ratio on white and 3.17:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.