#B70F91 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Bold and highly saturated, #b70f91 is a dark magenta with red-purple undertones and strong visual energy. It suits calls to action, cosmetics, nightlife branding, and fashion accents, where small areas command attention. Pair it with charcoal or soft blush for contrast. White text reads clearly at about a 6.0:1 contrast ratio. The hex code is #b70f91.
Questions about #b70f91
What is #b70f91 in RGB, HSL and CMYK?
In RGB, #b70f91 is rgb(183, 15, 145), in HSL hsl(314, 85%, 39%) and in CMYK 0%, 92%, 21%, 28%.
What colors pair well with #b70f91?
Does #b70f91 feel warm or cool?
#b70f91 reads as a warm-leaning magenta because its strong red-purple undertones place it closer to red than blue, giving the shade an energetic, assertive character rather than a cool, delicate feel.
Is #b70f91 readable on white or black?
#b70f91 has a 6.01:1 contrast ratio on white and 3.49:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.