#B53730 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#b53730 is a saturated brick red with warm terracotta undertones and medium-dark lightness. Its grounded intensity brings urgency, confidence, and rustic warmth to branding, food packaging, sports graphics, and autumn palettes. Use the hex code #b53730 as a focused accent or call-to-action color rather than a full background. White text achieves about 5.9:1 contrast.
Questions about #b53730
What is #b53730 in RGB, HSL and CMYK?
In RGB, #b53730 is rgb(181, 55, 48), in HSL hsl(3, 58%, 45%) and in CMYK 0%, 70%, 73%, 29%.
What colors pair well with #b53730?
Is #b53730 a warm or cool color?
#b53730 reads as a warm color because its red base leans toward orange, creating terracotta undertones rather than blue or violet ones, giving it a grounded visual feel in design work. This warmth suits earthy, energetic palettes and natural materials.
Does white text work on #b53730?
White text on #b53730 has about a 5.9:1 contrast ratio, generally passing WCAG AA for normal-sized text but falling short of the stricter AAA threshold for normal text in standard use. Test larger display text and interactive states separately, especially with lighter tints.
Is #b53730 readable on white or black?
#b53730 has a 5.90:1 contrast ratio on white and 3.55:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.