#B4543C Hex Color
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#b4543c is a warm, mellow terracotta red with moderate saturation and medium lightness. Its earthy orange undertone brings grounded energy to rustic branding, food packaging, and autumn palettes. Use it as a supporting tone or bold accent beside charcoal or dusty cream; large areas can feel heavy. The hex code #b4543c also supports white body text at about 4.9:1 contrast.
Questions about #b4543c
What is #b4543c in RGB, HSL and CMYK?
In RGB, #b4543c is rgb(180, 84, 60), in HSL hsl(12, 50%, 47%) and in CMYK 0%, 53%, 67%, 29%.
What colors pair well with #b4543c?
Where does #b4543c work best in a design?
#b4543c works best as a supporting tone, bold accent, or large typographic color in rustic branding, food packaging, sports graphics, and autumn-themed layouts, where its muted warmth adds energy without the sharpness of a highly saturated red.
Is #b4543c readable on white or black?
#b4543c has a 4.91:1 contrast ratio on white and 4.27:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.