#B4472F Hex Color
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Warm and fairly saturated, #b4472f is a mellow reddish tone with terracotta and earthy brown undertones. Its grounded energy fits food branding, sports graphics, autumn palettes, and rustic interiors, while the red adds urgency to calls to action. Use the hex code #b4472f as a supporting tone with navy or cream; white text provides about 5.4:1 contrast, enough for WCAG AA body text.
Questions about #b4472f
What is #b4472f in RGB, HSL and CMYK?
In RGB, #b4472f is rgb(180, 71, 47), in HSL hsl(11, 59%, 45%) and in CMYK 0%, 61%, 74%, 29%.
What colors pair well with #b4472f?
Navy, cream, and charcoal pair well with #b4472f, balancing its warm terracotta base while keeping the palette grounded, readable, and versatile across branding, interiors, and seasonal graphics without competing with its mellow red character.
Does #b4472f read as a warm or cool color?
#b4472f reads as a warm color because its muted red is supported by terracotta and earthy brown undertones, giving it a grounded, approachable feel rather than the crisp, distant effect often associated with cooler reds.
Is #b4472f readable on white or black?
#b4472f has a 5.40:1 contrast ratio on white and 3.88:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.