#B41951 Hex Color

A bold berry red with confidence

Hex color #b41951 graphic
Rich and highly saturated, #b41951 is a dark, warm red with pink and berry undertones. Its strong chroma brings urgency, passion, and confidence to branding, fashion, cosmetics, and calls to action. Use it as a focused accent or button color rather than a full-page background. White text reads clearly on it, with about a 6.6:1 contrast ratio. The hex code is #b41951.

Questions about #b41951

What is #b41951 in RGB, HSL and CMYK?
In RGB, #b41951 is rgb(180, 25, 81), in HSL hsl(338, 76%, 40%) and in CMYK 0%, 86%, 55%, 29%.
What colors pair well with #b41951?
#b41951 pairs well with white, cream, blush, charcoal, and muted sage, balancing its saturated berry-red character without competing for attention; light neutrals create crisp contrast, while subdued green accents create a grounded palette.
Does #b41951 read as a warm or cool color?
#b41951 reads as a warm red because its saturated base leans toward magenta, with pink and berry undertones rather than blue-violet ones, giving the shade an energetic, intimate presence that feels more passionate than tranquil. It works well for expressive accent designs.
Is #b41951 readable on white or black?
#b41951 has a 6.56:1 contrast ratio on white and 3.19:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.