#B40E07 Hex Color

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Hex color #b40e07 graphic
Highly saturated and intense, #b40e07 commands immediate attention in any interface. Use this shade as a purposeful accent or call-to-action button rather than a full-page background, where it can easily overwhelm the viewer. White text provides excellent 7.0:1 contrast against this hue, maintaining legibility for fine details. The hex code for this powerful red is #b40e07.

Questions about #b40e07

What is #b40e07 in RGB, HSL and CMYK?
In RGB, #b40e07 is rgb(180, 14, 7), in HSL hsl(2, 93%, 37%) and in CMYK 0%, 92%, 96%, 29%.
How should I effectively use #b40e07 in UI design?
#b40e07 is best reserved for small, purposeful elements like primary action buttons or error states where immediate user attention is required. Avoid using it as a full-page background color, as its high saturation can quickly overwhelm the visual balance of an interface.
What colors pair well with the intense red of #b40e07?
This vibrant red balances beautifully against neutral tones like charcoal or soft off-whites to maintain readability. For more dynamic palettes, pair it with muted slate or cool grays to prevent the design from feeling overly aggressive or visually chaotic.
Is #b40e07 readable on white or black?
#b40e07 has a 6.98:1 contrast ratio on white and 3.00:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.