#B3AA9A Hex Color

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Hex color #b3aa9a graphic
This dusty, desaturated khaki reads as a muted yellow with heavy grey undertones. Because it feels weathered and grounded, it works well as a neutral base for industrial or construction-themed branding. Use #b3aa9a in large blocks to avoid it looking muddy, or pair it with stark charcoal text for excellent legibility. This hex code provides a sophisticated, unpolished alternative to standard beige.

Questions about #b3aa9a

What is #b3aa9a in RGB, HSL and CMYK?
In RGB, #b3aa9a is rgb(179, 170, 154), in HSL hsl(38, 14%, 65%) and in CMYK 0%, 5%, 14%, 30%. Browse more shades of gray with names and hex codes.
What mood does #b3aa9a convey in professional design?
The #b3aa9a shade creates an industrial, grounded, and weathered aesthetic that feels less sterile than modern greys. It communicates reliability and organic stability, making it an excellent choice for construction, architecture, or heritage-focused brand identities.
Is #b3aa9a readable on white or black?
#b3aa9a has a 2.29:1 contrast ratio on white and 9.13:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.