#B39700 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
The hex code #b39700 is a warm, fairly saturated yellow with a mellow, earthy cast. Its steady brightness suggests enthusiasm and opportunity, making it effective for sale graphics, budget branding, and construction accents. Use it as a focused supporting color with charcoal or navy; black text remains highly legible at about 7.3:1 contrast.
Questions about #b39700
What is #b39700 in RGB, HSL and CMYK?
In RGB, #b39700 is rgb(179, 151, 0), in HSL hsl(51, 100%, 35%) and in CMYK 0%, 16%, 100%, 30%.
What colors pair well with #b39700?
Does #b39700 look warm or cool?
#b39700 reads as a warm yellow because its earthy, slightly muted cast softens the brightness associated with clearer lemon yellows and gives it a grounded visual presence in layouts and branding.
Is #b39700 readable on white or black?
#b39700 has a 2.85:1 contrast ratio on white and 7.34:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.