#B277D8 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Bright and saturated, this medium-light purple carries cool violet and magenta undertones with a polished presence. It brings energy and creative focus to branding, gaming interfaces, confectionery packaging, and small calls to action. Use it as a supporting 30% tone beside navy or charcoal, rather than a full-page background. The hex code is #b277d8, and black text reaches about 6.5:1 contrast for readable body copy.
Questions about #b277d8
What is #b277d8 in RGB, HSL and CMYK?
In RGB, #b277d8 is rgb(178, 119, 216), in HSL hsl(276, 55%, 66%) and in CMYK 18%, 45%, 0%, 15%.
What colors pair well with #b277d8?
#b277d8 pairs well with navy, charcoal, and soft neutrals, which ground its bright violet and let its cool magenta undertones stand out without making the palette feel overly busy or visually heavy. Use it as an accent or supporting color.
Does #b277d8 read as warm or cool?
#b277d8 reads as a cool purple because its violet base carries a noticeable magenta cast, creating a bright, polished mood that suits creative brands, gaming interfaces, and small attention-getting accents.
Is #b277d8 readable on white or black?
#b277d8 has a 3.21:1 contrast ratio on white and 6.52:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.