#B23874 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
A saturated, warm pink with a red-purple undertone, #b23874 feels bold, intimate, and energetic without becoming neon. The hex code #b23874 suits calls to action, cosmetic packaging, fashion accents, and romantic branding. Use it as a focused accent rather than a full background, and pair white text with it for strong readable contrast.
Questions about #b23874
What is #b23874 in RGB, HSL and CMYK?
In RGB, #b23874 is rgb(178, 56, 116), in HSL hsl(330, 52%, 46%) and in CMYK 0%, 69%, 35%, 30%.
What colors pair well with #b23874?
#b23874 pairs well with charcoal, warm cream, dusty mauve, and muted olive, which soften its saturated warmth without competing for attention. Use cream for an approachable palette or charcoal for sharper editorial contrast.
Is #b23874 readable on white or black?
#b23874 has a 5.65:1 contrast ratio on white and 3.71:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.