#B23617 Hex Color
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#b23617 is a saturated, warm red with earthy orange and brown undertones. Its strong, terracotta-like character brings energy and confidence to branding, calls to action, food packaging, and autumn palettes. Use it as a focused accent beside charcoal, cream, or muted teal. White text remains readable, with about 6.1:1 contrast. The hex code is #b23617.
Questions about #b23617
What is #b23617 in RGB, HSL and CMYK?
In RGB, #b23617 is rgb(178, 54, 23), in HSL hsl(12, 77%, 39%) and in CMYK 0%, 70%, 87%, 30%.
What colors pair well with #b23617?
#b23617 pairs well with charcoal, cream, and muted teal because these cooler or lighter companions balance its warm red-orange intensity and keep the palette grounded in branding, packaging, and interface accents.
Why does #b23617 feel warm?
#b23617 reads as warm because its saturated red base shifts toward orange, while earthy brown undertones deepen the hue, creating an energetic, confident, tactile impression rather than the crisp coolness of a blue-leaning red.
Is #b23617 readable on white or black?
#b23617 has a 6.11:1 contrast ratio on white and 3.43:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.