#B20401 Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #b20401 graphic
#b20401 is a dark, highly saturated red with warm undertones and strong visual weight. Its intense, shadowed character suits calls to action, sports branding, food packaging, and emergency accents. Use it as a focused accent rather than a full-page background, and pair it with white text for clear contrast. The hex code for this red is #b20401.

Questions about #b20401

What is #b20401 in RGB, HSL and CMYK?
In RGB, #b20401 is rgb(178, 4, 1), in HSL hsl(1, 99%, 35%) and in CMYK 0%, 98%, 99%, 30%.
What colors pair well with #b20401?
#b20401 pairs well with white for crisp contrast, charcoal for a softer neutral balance, and muted sage or navy for grounded supporting accents in interfaces, packaging, and editorial layouts. Keep brighter colors limited so this saturated red remains the visual focus.
Where does #b20401 work best in a design?
#b20401 works best as a focused accent in calls to action, sports branding, food packaging, alerts, and small interface elements rather than as a full-page background. Its high saturation and dark value can feel heavy when used across large surfaces.
Is #b20401 readable on white or black?
#b20401 has a 7.21:1 contrast ratio on white and 2.91:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.