#B03E40 Hex Color
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#b03e40 is a warm, fairly saturated red with muted terracotta and brick undertones. Its grounded depth brings energy and rustic character to branding, food packaging, autumn palettes, and bold accents. Use it as a supporting 30% tone beside cream or dusty blue. White text reaches about 5.8:1 contrast, enough for WCAG AA body text. The hex code is #b03e40.
Questions about #b03e40
What is #b03e40 in RGB, HSL and CMYK?
In RGB, #b03e40 is rgb(176, 62, 64), in HSL hsl(359, 48%, 47%) and in CMYK 0%, 65%, 64%, 31%.
What colors pair well with #b03e40?
Cream and dusty blue pair well with #b03e40 because their lighter, cooler qualities balance its warm, muted brick undertones and keep the red from overpowering a layout without making the palette feel stark. Use cream for a softer result or dusty blue for more contrast.
Does #b03e40 read as a warm or cool red?
#b03e40 reads as a warm red because its muted terracotta and brick undertones shift it toward earthy orange rather than blue, giving the shade a grounded character suited to autumn palettes, rustic branding, food packaging, and bold accents. Use it as a supporting tone beside cream or dusty blue.
Is #b03e40 readable on white or black?
#b03e40 has a 5.81:1 contrast ratio on white and 3.60:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.