#AF743A Hex Color
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#af743a is a warm, muted orange with brown and golden undertones. Its medium-light value feels mellow yet upbeat, bringing optimism and an outdoorsy sense of adventure. The hex code works well for food packaging, autumn campaigns, sports graphics, and construction safety accents. Use black text for readable body copy, with about a 5.4:1 contrast ratio.
Questions about #af743a
What is #af743a in RGB, HSL and CMYK?
In RGB, #af743a is rgb(175, 116, 58), in HSL hsl(30, 50%, 46%) and in CMYK 0%, 34%, 67%, 31%.
What colors pair well with #af743a?
#af743a pairs well with charcoal, cream, muted navy, and dusty teal, which balance its warm brown-orange base without making the palette feel overly rustic or heavy in branding and editorial layouts.
Is #af743a warm or cool?
#af743a reads warm because its muted orange base carries brown and golden undertones, while its moderate saturation keeps the effect grounded rather than bright or fiery in seasonal branding and food-related layouts.
Is #af743a readable on white or black?
#af743a has a 3.90:1 contrast ratio on white and 5.38:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.