#AF3C39 Hex Color
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The hex code #af3c39 is a warm, saturated red with earthy brown undertones, giving it a grounded brick and terracotta character. Its strong presence suits calls to action, food branding, sports graphics, and autumn palettes. Use it as an accent or supporting tone rather than a full-page background. White text has about 6.0:1 contrast on this color.
Questions about #af3c39
What is #af3c39 in RGB, HSL and CMYK?
In RGB, #af3c39 is rgb(175, 60, 57), in HSL hsl(2, 51%, 45%) and in CMYK 0%, 66%, 67%, 31%.
What colors pair well with #af3c39?
Because #af3c39 has earthy brown undertones, it pairs naturally with terracotta, cream, beige, charcoal, and muted olive; these combinations preserve its warmth while giving designers lighter neutrals or subdued contrast for balanced palettes.
What mood does #af3c39 convey?
The warm red-brown character of #af3c39 conveys energy, confidence, and an earthy, autumnal feel, making it effective for calls to action, food-related graphics, sports visuals, and accent elements that need stronger presence without overwhelming a layout.
Is #af3c39 readable on white or black?
#af3c39 has a 5.95:1 contrast ratio on white and 3.52:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.