#AF3724 Hex Color
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Warm and saturated, #af3724 is a strong terracotta red with earthy brown undertones. Its medium-dark value brings energy and grounded warmth to branding, autumn palettes, food packaging, and calls to action. Use it as a focused accent beside cream, charcoal, or muted teal rather than a full-page background. The hex code #af3724 supports white text at about 6.2:1 contrast.
Questions about #af3724
What is #af3724 in RGB, HSL and CMYK?
In RGB, #af3724 is rgb(175, 55, 36), in HSL hsl(8, 66%, 41%) and in CMYK 0%, 69%, 79%, 31%.
What colors pair well with #af3724?
For a balanced palette, pair #af3724 with cream for softness, charcoal for strong contrast, or muted teal for a cooler counterpoint; these combinations temper its saturation while preserving the warmth that makes it effective as a focused accent.
Is #af3724 readable on white or black?
#af3724 has a 6.18:1 contrast ratio on white and 3.39:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.