#AF3434 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#af3434 is a saturated, warm red with earthy brick and terracotta undertones. Its medium-dark value brings bold energy to calls to action, sports branding, and rustic palettes. Use it as a focused accent with cream or deep navy rather than a full background. White text remains readable, with about 6.2:1 contrast. The hex code is #af3434.
Questions about #af3434
What is #af3434 in RGB, HSL and CMYK?
In RGB, #af3434 is rgb(175, 52, 52), in HSL hsl(0, 54%, 45%) and in CMYK 0%, 70%, 70%, 31%.
What colors pair well with #af3434?
Is #af3434 warm or cool?
#af3434 reads as a warm red because its saturated red base and earthy brick undertones feel closer to terracotta than to cool, blue-based crimson, giving the shade a grounded character instead of a sharp, magenta-leaning appearance. That warmth suits energetic accents and rustic designs.
Does #af3434 work with white text?
White text reads clearly on #af3434 because this medium-dark red creates strong light-dark contrast, making it a practical choice for buttons, labels, and short interface text; confirm the final pairing with a contrast checker before using it for important content.
Is #af3434 readable on white or black?
#af3434 has a 6.24:1 contrast ratio on white and 3.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.