#AE4E37 Hex Color
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#ae4e37 is a warm, muted red with earthy terracotta and brown undertones. Its moderate darkness feels grounded and rustic while retaining energy for food branding, sports graphics, autumn themes, and bold accents. Use it as a supporting tone beside deep navy or warm cream. White text offers about 5.3:1 contrast, meeting WCAG AA for body text. The hex code is #ae4e37.
Questions about #ae4e37
What is #ae4e37 in RGB, HSL and CMYK?
In RGB, #ae4e37 is rgb(174, 78, 55), in HSL hsl(12, 52%, 45%) and in CMYK 0%, 55%, 68%, 32%.
What colors pair well with #ae4e37?
Is #ae4e37 a warm or cool color?
#ae4e37 reads as a warm, muted red because its terracotta and brown undertones pull it toward orange and earth tones. It creates a grounded, rustic mood while keeping enough energy for autumn graphics, food-related designs, and bold accents.
Does #ae4e37 work with white text?
White text on #ae4e37 has about a 5.3:1 contrast ratio, meeting WCAG AA for normal body text. Verify the final font size, weight, and rendering, and do not use color contrast alone to communicate important information.
Is #ae4e37 readable on white or black?
#ae4e37 has a 5.32:1 contrast ratio on white and 3.94:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.