#AD9A95 Hex Color

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Hex color #ad9a95 graphic
This ashy, muted red leans heavily into grey, making it an understated alternative to bright, aggressive tones. Because #ad9a95 is quite desaturated, it functions best as a supporting neutral or a soft background rather than a bold accent. Use it alongside dark charcoals to create a sophisticated, modern palette. The hex code for this dusty red is #ad9a95.

Questions about #ad9a95

What is #ad9a95 in RGB, HSL and CMYK?
In RGB, #ad9a95 is rgb(173, 154, 149), in HSL hsl(12, 13%, 63%) and in CMYK 0%, 11%, 14%, 32%.
How should I use #ad9a95 in a layout?
Use #ad9a95 as a calm, desaturated anchor in UI or print design. It pairs beautifully with charcoal or deep navy for high-contrast, modern layouts that feel grounded and professional without the intensity of primary red.
Does #ad9a95 read as a warm or cool color?
While #ad9a95 contains red pigments, the heavy grey saturation makes it feel cooler and more restrained than standard warm tones. It behaves like a neutral taupe, providing subtle warmth to clean white interfaces without overwhelming the eye.
Is #ad9a95 readable on white or black?
#ad9a95 has a 2.68:1 contrast ratio on white and 7.83:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.