#AD9A95 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

This ashy, muted red leans heavily into grey, making it an understated alternative to bright, aggressive tones. Because #ad9a95 is quite desaturated, it functions best as a supporting neutral or a soft background rather than a bold accent. Use it alongside dark charcoals to create a sophisticated, modern palette. The hex code for this dusty red is #ad9a95.
Questions about #ad9a95
What is #ad9a95 in RGB, HSL and CMYK?
In RGB, #ad9a95 is rgb(173, 154, 149), in HSL hsl(12, 13%, 63%) and in CMYK 0%, 11%, 14%, 32%.
How should I use #ad9a95 in a layout?
Use #ad9a95 as a calm, desaturated anchor in UI or print design. It pairs beautifully with charcoal or deep navy for high-contrast, modern layouts that feel grounded and professional without the intensity of primary red.
Does #ad9a95 read as a warm or cool color?
While #ad9a95 contains red pigments, the heavy grey saturation makes it feel cooler and more restrained than standard warm tones. It behaves like a neutral taupe, providing subtle warmth to clean white interfaces without overwhelming the eye.
Is #ad9a95 readable on white or black?
#ad9a95 has a 2.68:1 contrast ratio on white and 7.83:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.