#AD9A93 Hex Color
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The hex code #ad9a93 creates a muted, ashy orange with dusty gray undertones and a weathered, almost neutral finish. Its low saturation gives autumn packaging, food and beverage branding, Halloween graphics, and youth marketing a grounded sense of creativity and adventure. Use it as a supporting tone with charcoal or deep plum; black text reaches about 7.8:1 contrast.
Questions about #ad9a93
What is #ad9a93 in RGB, HSL and CMYK?
In RGB, #ad9a93 is rgb(173, 154, 147), in HSL hsl(16, 14%, 63%) and in CMYK 0%, 11%, 15%, 32%.
What colors pair well with #ad9a93?
#ad9a93 pairs well with charcoal for crisp contrast, deep plum for a richer accent, and soft cream for a warmer, low-contrast palette, making it useful for grounded autumn packaging and restrained editorial designs.
Does #ad9a93 read as warm or cool?
#ad9a93 reads warm-neutral because its orange base brings subtle warmth, while its gray undertones and low saturation keep it restrained, creating an earthy accent that feels softer and less vivid than terracotta.
Is #ad9a93 readable on white or black?
#ad9a93 has a 2.68:1 contrast ratio on white and 7.82:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.