#AD98C4 Hex Color
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A muted, ashy purple with a cool gray cast, #ad98c4 brings softness and composure to visual systems. Its low saturation suits wellness, wedding, spiritual, and children’s designs. Use it as a supporting background with deep plum or navy accents; black text remains highly readable, with about an 8.1:1 contrast ratio. The hex code is #ad98c4.
Questions about #ad98c4
What is #ad98c4 in RGB, HSL and CMYK?
In RGB, #ad98c4 is rgb(173, 152, 196), in HSL hsl(269, 27%, 68%) and in CMYK 12%, 22%, 0%, 23%.
What colors pair well with #ad98c4?
Does #ad98c4 look warm or cool?
#ad98c4 reads as a cool purple because its blue bias, gray cast, and restrained saturation give it a calm, slightly ashy appearance rather than a warm, vivid violet in most layouts. It works especially well where a soft, composed mood is needed.
Is #ad98c4 readable on white or black?
#ad98c4 has a 2.60:1 contrast ratio on white and 8.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.