#AD9773 Hex Color
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Jute is a dusty, desaturated shade that pairs well with charcoal or deep navy for a grounded aesthetic. Because of its muted, earthy undertones, this color functions best as a supporting tone rather than a dominant background. Black text remains readable against this hue, making it accessible for UI elements. The hex code for Jute is #ad9773.
About Jute
Twine left out in the sun
What does jute mean?
Commonly linked to jute fiber, burlap, dry grass, and plain woven cloth, it often suggests sturdiness and everyday usefulness. Its low saturation and midtone lightness keep it steady and mellow, warm without pulling attention to itself.
Where you see jute
- burlap sacks
- twine
- woven placemats
- dry wheat fields
- straw hats
- kraft paper
What it works for
Use it as a background tone in earthy palettes, or as the warm neutral between deeper browns and pale creams.
What colors go with jute?
Teal #008080The cool blue-green cuts through the tan's warmth, and both colors sit at similar depth.Burgundy #800020Deep red against this pale tan gives strong contrast while keeping an earthy mood.Charcoal #36454fNear-black lines and text stay readable on this light, muted surface.Sage #9caf88Two desaturated tones from opposite sides of the wheel blend without competing.Navy #000080Dark blue anchors the weightless tan, a pairing long used in rugs and workwear.
Questions about Jute
What is the hex code for Jute?
Jute is #ad9773. In RGB that is rgb(173, 151, 115), in HSL hsl(37, 26%, 56%) and in CMYK 0%, 13%, 34%, 32%.
What makes #ad9773 a good choice for UI design?
Jute offers a neutral, earthy quality that maintains excellent readability when paired with black text. It acts as an effective background or border color because it is desaturated enough not to distract from primary interactive elements.
Is Jute readable on white or black?
Jute has a 2.81:1 contrast ratio on white and 7.45:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.