#AD8D48 Hex Color
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Warm and muted, #ad8d48 blends yellow with olive and brown undertones for an earthy, traditional look. Its mellow saturation suits outdoor branding, organic products, construction, and budget-focused sale graphics. Use it as a supporting tone with navy or charcoal rather than a full-page background. Black text remains readable and meets WCAG AA for body copy. The hex code is #ad8d48.
Questions about #ad8d48
What is #ad8d48 in RGB, HSL and CMYK?
In RGB, #ad8d48 is rgb(173, 141, 72), in HSL hsl(41, 41%, 48%) and in CMYK 0%, 18%, 58%, 32%.
What colors pair well with #ad8d48?
Navy, charcoal, and deep burgundy pair well with #ad8d48 because their cooler or darker values balance its muted gold, olive, and brown undertones without making the palette feel overly bright or rustic.
What mood does #ad8d48 create?
#ad8d48 creates a warm, traditional mood, with its low saturation and yellow, olive, and brown undertones suggesting practicality, natural materials, and steady confidence rather than high energy or luxury. It suits outdoor, organic, construction, and value-focused visual systems.
Is #ad8d48 readable on white or black?
#ad8d48 has a 3.14:1 contrast ratio on white and 6.68:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.