#AD73A4 Hex Color
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Muted and dusty, #ad73a4 is a medium-light magenta with gray undertones and a matte finish. Its restrained saturation brings calm, tenderness, and understated charm to cosmetics, fashion, romance, or children’s designs. Use it as a supporting tone beside charcoal or soft cream. The hex code #ad73a4 supports black body text at about 5.8:1 contrast.
Questions about #ad73a4
What is #ad73a4 in RGB, HSL and CMYK?
In RGB, #ad73a4 is rgb(173, 115, 164), in HSL hsl(309, 26%, 56%) and in CMYK 0%, 34%, 5%, 32%.
What colors pair well with #ad73a4?
Does #ad73a4 feel warm or cool?
#ad73a4 feels softly cool to neutral because its magenta hue leans purple while gray undertones reduce warmth, brightness, and saturation rather than creating a vivid, blue-toned effect in a finished palette. It can feel warmer beside cool colors.
Where does #ad73a4 work well?
#ad73a4 works well as a supporting tone for cosmetics, fashion, romance, and children’s design, where its dusty finish adds tenderness without the intensity of vivid magenta used as a dominant accent. Pair it with cream or charcoal to control the mood.
Is #ad73a4 readable on white or black?
#ad73a4 has a 3.64:1 contrast ratio on white and 5.76:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.