#AD6044 Hex Color
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This mellow, desaturated terracotta carries a warm, organic feel. It works best as an accent color in modern UI or branding, rather than a full background, due to its heavy, earthy saturation. The hex code #ad6044 provides enough contrast for white text to remain readable at a 4.6:1 ratio. Pair it with soft creams or slate grays for a balanced, approachable palette.
Questions about #ad6044
What is #ad6044 in RGB, HSL and CMYK?
In RGB, #ad6044 is rgb(173, 96, 68), in HSL hsl(16, 44%, 47%) and in CMYK 0%, 45%, 61%, 32%.
What colors pair well with #ad6044 for a balanced design?
Pair #ad6044 with soft cream or slate gray to maintain its grounded, organic character without overwhelming the viewer. These neutrals allow the warm, earthy undertones of the terracotta to stand out as a sophisticated accent rather than competing with other vibrant hues.
Is #ad6044 readable on white or black?
#ad6044 has a 4.63:1 contrast ratio on white and 4.53:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.