#AD4A80 Hex Color
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Warm, fairly saturated, and mellow, #ad4a80 is a medium-dark pink with berry and purple undertones. It brings a tender, romantic edge to cosmetics, fashion, floral packaging, and playful branding. Use it as a supporting tone or focused accent beside cream, plum, or soft gold. The hex code #ad4a80 supports white body text at about 5.2:1 contrast.
Questions about #ad4a80
What is #ad4a80 in RGB, HSL and CMYK?
In RGB, #ad4a80 is rgb(173, 74, 128), in HSL hsl(327, 40%, 48%) and in CMYK 0%, 57%, 26%, 32%.
What colors pair well with #ad4a80?
Is #ad4a80 warm or cool?
#ad4a80 reads as a warm pink because its red and berry base outweigh the cooling effect of its purple undertones. That balance gives it a tender, romantic mood while keeping it grounded enough for fashion, cosmetics, and floral branding.
Is #ad4a80 readable on white or black?
#ad4a80 has a 5.16:1 contrast ratio on white and 4.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.