#AD3B29 Hex Color
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#ad3b29 is a saturated, warm red with earthy brown and orange undertones. Its medium-dark value feels forceful yet grounded, making it effective for calls to action, sports branding, food packaging, and autumn palettes. Use it as a 10% accent beside deep navy or cream. White text remains readable for accessible buttons and short body copy. The hex code is #ad3b29.
Questions about #ad3b29
What is #ad3b29 in RGB, HSL and CMYK?
In RGB, #ad3b29 is rgb(173, 59, 41), in HSL hsl(8, 62%, 42%) and in CMYK 0%, 66%, 76%, 32%.
What colors pair well with #ad3b29?
Deep navy, cream, and warm neutrals pair well with #ad3b29, balancing its saturated red while preserving an earthy, autumn-ready feel; use the red sparingly for buttons, labels, or small graphic accents.
Does #ad3b29 read as a warm or cool red?
#ad3b29 reads as a warm red because its red base is softened by visible orange and brown undertones, giving it more earthiness than a blue-based crimson across digital and print work, especially autumn-themed designs.
Is #ad3b29 readable on white or black?
#ad3b29 has a 6.11:1 contrast ratio on white and 3.43:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.