#AD312C Hex Color
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Warm and strongly saturated, #ad312c is a brick red with earthy terracotta undertones. Its moderate darkness gives layouts energy and weight without the harshness of a pure primary red. Use the hex code as a focused accent for calls to action, food branding, or autumn palettes, paired with cream or muted olive. White text remains readable at about a 6.5:1 contrast ratio.
Questions about #ad312c
What is #ad312c in RGB, HSL and CMYK?
In RGB, #ad312c is rgb(173, 49, 44), in HSL hsl(2, 59%, 43%) and in CMYK 0%, 72%, 75%, 32%.
What colors pair well with #ad312c?
Cream and olive pair well with #ad312c, balancing its saturated brick-red warmth with a soft light neutral and earthy green accent for packaging, buttons, or autumn-inspired interfaces without making the palette feel overly bright.
Does #ad312c read as a warm or cool color?
#ad312c reads as a warm red because its brick base leans toward orange and terracotta rather than blue or magenta. Its earthy saturation gives designs energy and weight, making it useful for focused accents and autumn palettes.
Is #ad312c readable on white or black?
#ad312c has a 6.45:1 contrast ratio on white and 3.25:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.