#AD3100 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Closer to rust than fire-truck red, #ad3100 is a dark, saturated shade with a burnt orange undertone. It reads bold and earthy at once, which makes it a strong accent or call-to-action color rather than a full background. White text on it hits about 6.5:1 contrast, clearing WCAG AA for body copy. Pair it with cream or deep teal for the richest results.
Questions about #ad3100
What is #ad3100 in RGB, HSL and CMYK?
In RGB, #ad3100 is rgb(173, 49, 0), in HSL hsl(17, 100%, 34%) and in CMYK 0%, 72%, 100%, 32%.
What colors pair well with #ad3100?
Cream, deep teal, and charcoal all flatter #ad3100 without competing with its heat. Cool blues and greens balance its warmth, while pale neutrals keep it from turning muddy on the page.
Is #ad3100 readable on white or black?
#ad3100 has a 6.52:1 contrast ratio on white and 3.21:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.