#AD3011 Hex Color
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#ad3011 is a saturated, warm brick red with heavy earthen undertones. It commands attention without feeling neon, making it an excellent choice for bold calls to action or seasonal accents. This hex code pairs well with slate gray or cream to balance its intensity. Use it sparingly as a 10% accent, as its high saturation can overwhelm large backgrounds. White text remains readable against this shade.
Questions about #ad3011
What is #ad3011 in RGB, HSL and CMYK?
In RGB, #ad3011 is rgb(173, 48, 17), in HSL hsl(12, 82%, 37%) and in CMYK 0%, 72%, 90%, 32%.
How can I balance the intensity of #ad3011 in a design layout?
#ad3011 is quite saturated, so it functions best as a small, high-impact accent rather than a primary background color. Pair it with neutral tones like slate gray or cream to ground its heat and maintain visual harmony.
Is #ad3011 readable on white or black?
#ad3011 has a 6.54:1 contrast ratio on white and 3.20:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.